Mr. Cuban said that the recent e-book pricing war is actually “great for Packback,” as he believes it will drive publishers to “look for unique sources of revenue,” including what he called Packback’s “pay-per-view, 24-hour rental(s).”
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Not to worry there will be a successful application coming right around the corner based on this business model.
McGraw Hill Education, cited in an earlier version, only had a pilot program with Packback which is no longer in effect. Can you say bye, bye Packback