Nike’s executives spent years talking about “protecting innovation.” Then they invited the Sword of Damocles to become CFO.
Enter DD. The sword hanging by a single horsehair over every employee, every budget, every project, and every team still foolish enough to think “innovation” is safe.
Damocles at least got to enjoy the banquet before he noticed the sword. Nike employees don’t even get that courtesy—they just get another restructuring email and the 15-minute call
The strategy seems simple:
Cut people. Cut budgets. Cut ambition. Cut innovation.
Pretty soon the only thing left with a Swoosh on it will be the cost savings spreadsheet.
“Just Do It” has become “Just Cut It.”