Companies are not just concerned with financial bottom line. They’re also concerned with social and environmental bottom lines.
I can see any company having a FB Twit page. I get.
But I feel like getting dragged down every social rabbit ho-e does no good. It’s a waste of money.
Unfortunately management believes in value of engagement with every social issue that comes down the river.
If they could have laser sharp focus, they could bring the company back to its former glory.
But how would you communicate this upward, in such a behemoth company.
Many in management are just there for a paycheck. They have essentially decoupled themselves from real stakeholders.
There is no way for upper management to understand they are wearing the emperor’s new clothes.
Average employees are the new silent majority.