https://www.theregister.com/2022/06/08/ibm_ceo_arvind_krishna_explains/
AK: "you're going to need doctors and nurse practitioners to speak to the buyers of Watson Health. That's not the IBM go-to-market field force, so there's a misalignment. Ditto in Promontory, you're going to need ex-regulators and accountants to go talk to people worrying about financial compliance. So, that's a little bit different than us."