My subjective impression is that IBM can hardly have a worse reputation than it already has. I know people who have lost their jobs, but they don't think of IBM as an option at all, because they think that this company tends to obfuscate and manipulate everything. It's sad to hear that from other people.
Is our leadership aware of how tarnished the company's reputation is and how big the consequences are? It is very easy to destroy, but very difficult to build something.