Wow, this article triggered me! Why? For decades radio measurement was exclusive to Arbitron. Much like Nielsen, they were considered a monolopy. The thought of Nielsen one day buying Arbitron thus hoarding both TV/Radio measurement was unheard of...until it wasn't. As digital became pervasive, and the TV landscape started to change at a drastic rate with streaming...somehow the gov't was convinced Nielsen buying Arbitron would be a good thing. But for who? Not us employees, either Arbitron or Nielsen. I was on the TV side during this buyout and basically overnight we were ordained radio "experts" with full responsbility of managing all client contracts and relationships. Middle mgt and finance didn't give a cr-p how you pulled it off...as long as you kept that money coming in. Basically double the work for the same compensation. It was a nightmare One of the reaonons I eventually burned out. I can only imagine how hard it was as well for the Aribtron folks now having to listen to Nielsen mgt BS. Anways, seems none much has changed. Read the article.
https://barrettmedia.com/2026/05/11/nielsen-ceo-karthik-rao-radio-promise/