This has been one of the most volatile Org changes period i have experienced in my 17 years at USAA. At the core we have amazing & inspiring mission. However behind curtains this has been messed up in last 12 - 14 months. Constant layoffs, rapid changes, mindless promotion of people, New leader Introductions means wiping out complete existing leaders, Zero interest for people development, Completely demoralized workforce. I know people in HR & Communication read this site. PLEASE SINCERE REQUEST. Do all layoffs, changes what ever once & give us some psychological safety & focus so we all work to deliver best for members.
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@jg super genius.... we need people like you here more so this place became the worst. Your mind set tells what you think about your fellows
The layoff is corporate hygiene to get rid of losers like you guys.
But you guys now have a dog to talk to, and he's kinda cute. Upper management truly does care. Major /s here.
As far as the executive group is concerned, their riches and golden parachutes are more important than the members.
The mission shifted from "I've always believed if you have a service orientation, the profits are going to come," a statement rooted in purpose and service, to "Insights about our members and the competitive landscape allow us to formulate a strategy to build a business for the next generation."
The newer mission describes a process rather than a purpose, and crucially, the beneficiary is missing. "Build a business for the next generation." Whose business is being built? Is it for the next generation of members, or for the company's longevity? That ambiguity makes the statement read as institutional self-preservation rather than service to anyone in particular.
It's an easy trap: treating insights as the end goal rather than the impact those insights should drive. The first mission statement told you what the company stood for; the second outlines what a department does. When a mission drifts toward self-preservation, it stops providing a check on internal politics, leading to significant uncertainty in the workplace.
The 'mission' is an illusion, Its designed to keep the employee's heart in something that the brain would reject as false and forgotten a lot time ago.
Mission moments, celebrating Branch anniversaries, and other false examples of 'supporting the military' are what keep you coming back for the abuse that 'Leadership' heaps upon you. Wake up.