In fact, in many venues it is no longer any kind of story, for the story has already been told over many years. People in the know are running away from the company, be they rank-and-file employees, executives, or customers. They aren't d-mb, and they aren't ignorant. Like a failing restaurant, the furniture and cooking gear have been sold off for cash, and the staff is looting the safe and cash registers every night for spare change. Expenses have been cut to the bone, and the overpaid restaurant consultants have been brought in to try to save the joint. They've tried updating the menu, they've tried updating the decor, and they've tried changing the restaurant theme from fine dining to fast casual. It didn't work. They couldn't even get take-out pizza and take-out Chinese to work, and running a food truck is too far beneath the overpriced executives.
Stick a fork in it...IBM is finished. Short the stock if you still have any.
Well said, @gbl+1rnBZExU.