Why is enrollment a down? CRM, new tour, holidays. Yet it's blamed on the ARs and their managers. They can't force people to go to school. That's not the way to get students that persist anyway.
The other side is the lead providers. Hello this is clown college USA I've got a super excited student that wants to talk about your psychology program... What was your name again? Not like it matters I'll send the lead to a random person because who gives an eff.
You want more and better students? Quit using degree match, liquid Ed, education USA, etc. quit buying dependent student leads, and create a national ad campaign with the number to call in. It doesn't help that no one has heard of South or Argosy when an AR talks to them.
They talk about change while continuing to use outdated methods. It's a shitty approach. They're willing to change everywhere but where is needed.