Kroger warehouses already have assigned us catalogue numbers and designated space for us in their warehouses, at least according to a 25 yr veteran GM that shared this with me. I know, all hear say, but isn’t that what this site is about? Sharing informations? He said in all his years he has never seen a company go CAO without the intent of going warehouse at Kroger. Makes sense. Yes Frito has been cao for some time but their retail model is nothing like ours, drivers are their reps and reps only have two or three stores. Out model was spot on to Keebler. Even often simultaneous lay offs increasing territory size. Kroger isn’t ready? Of course there will be some bumps but for the most part they could go cao at any time. The warehouse piece is far more along than you think, and cao has been being tested for a long time, and not just for nabisco products! We just happen to be he next to go, they are taking back one at a time.
With wal Mart and Kroger, there’s 7000 stores, explain how dsd would still be affordable, I’d love to hear it!