Apple went full services. Full services means Apple owns data. Apple understands what 'world class' means. World class, services, data attracts loyal customers.
Intel needs a new fresh CEO at top. Somebody not within the walls of Intel. Someone that wants to make the brand Intel "World Class" again. Someone who understands Intel needs to provide "Services". Someone who understands a "Data Center Group" should actually own "Data".
Not one single Executive inside the walls of Intel Understand this concept. Until then Intel will never be a "trillion dollar company"!