When you mine those bankruptcy documents, you can unearth absolute treasures that trash the PR nonsense that we've had to endure for years under the Great Transformation.
Shop Your Way Rewards is a shocking failure.
The company admits as of today, there are 144,000,000 customers enrolled in SYWR. Only 29 million of those accounts bought ANYTHING at Kmart or Sears in the last year.
But worse, as of today, there were only 251 million Shop Your Way points outstanding. What does that equal in dollars? Just $251,000.
1,000 points=$1 so 251,000,000 / 1,000 = $251,000
That's quite a transformation alright.