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For all the Nike hype and innovation that went into the Breaking Two event, I think it's pretty hilarious that it was a couple of ADIDAS runners that broke two hours and set the world record in the marathon in an actual official race!
A great achievement for mankind. Another failure for Nike.
https://wwd.com/footwear-news/sneaker-news/adidas-sneaker-london-marathon-records-1238929791/
Nike announced 1,400 layoffs. These cuts primarily affect its operations division. The company is undergoing an ongoing turnaround effort. Workers at Air manufacturing facilities and Converse are impacted. The moves aim to strengthen Nike's foundation and improve operations.
https://www.sportsbusinessjournal.com/Articles/2026/04/23/nike-announces-layoffs-mostly-in-operations-division/
https://www.gbnews.com/sport/football/nike-world-cup-kit-flaw-england
Related to layoffs and a loss of expertise/talent?
We should use AI to design our shoes, it has to be better than what’s come out recently. Tech will sell them for yah, if you make something worth selling!
Unless Nike cuts down paying the ridiculous amount of money to corporate/tech employees, it is hard to balance the books with how much sales are happening. It needs to take just one-shot, and clean the mess of both cost and productivity, and a clean restart/resuscitate, but unfortunately, what is happening now is the slow and prolonged death. A typical principal costs approx $400 to 450k for Nike, in some case, as much as $500k for a shoe company, well for a niche shoe company - (bonus, espp, bonus, stock awards, medical, 401k, and other benefit) and it is paying as much as a tech company, and more in some cases for the same role. Typically, the going price for a principal can be cut down to half of this, even if they outsource it to outside of Oregon within US...and when it goes to ITC, it will be just a tiny tiny drop in the whole bucket of money... and yes, the stock price may possibly pick up at that point...and it is unfathomable even to speak about the total package cost to the company for directors, sr directors, svps, vps, who are just layers after layers who all - never do the right thing and never do anything!
EH, you can't rebuild with layoffs and you flying around! I had faith in your; but you proved me wrong...
Article: https://www.bizjournals.com/portland/news/2026/03/09/elliott-hill-nike.html?csrc=6398&utm_campaign=trueAnthemTrendingContent&utm_medium=social&utm_source=linkedin
Designer Brands Inc., is the parent company of DSW. Thet recently conducted a new round of layoffs. These job cuts impacted employees across various operations and brands in late January. A company spokeswoman stated these actions simplify the organizational structure and reduce complexity. The changes aim to improve execution, manage costs, and create long-term value. This follows a period where DBI reported increased net income but decreased sales and comparable store sales.
https://wwd.com/footwear-news/shoe-industry-news/designer-brands-layoffs-2026-dsw-jobs-1238537102/
Nike Plans 775 Job Cuts in Mid-South Distribution Centers
Nike confirmed upcoming job reductions in the Mid-South. About 775 positions are affected by consolidation plans. These cuts impact distribution centers in Tennessee and Mississippi. The company seeks to streamline operations and boost efficiency. Nike has implemented multiple layoff rounds recently.https://www.commercialappeal.com/story/money/business/2026/01/27/nike-layoffs-memphis-tennessee-mississippi/88376939007/
Nike Cuts 775 US Jobs in 2026
https://www.fastcompany.com/91481694/nike-layoffs-2026-hundreds-of-job-cuts-shoe-giant-cites-supply-chain-automation
Nike will lay off 775 employees in the United States. These job cuts are scheduled to begin in 2026. The affected positions are primarily at distribution centers in Mississippi and Tennessee. This marks the third consecutive year Nike has reduced its workforce. The company aims to strengthen operations and streamline its supply chain.
Nike Cuts 775 US Warehouse Jobs
Nike announced 775 employee layoffs. These cuts target distribution center roles. The company seeks to boost profits and automation. Affected locations include Tennessee and Mississippi. This is part of ongoing efforts to streamline operations.https://www.reuters.com/business/retail-consumer/nike-cut-775-jobs-us-distribution-centers-cnbc-reports-2026-01-26/
Nike to Lay Off 775 Employees in Two States
Nike expects to lay off approximately 775 employees. These job cuts will impact operations in Tennessee and Mississippi. The company is streamlining its supply chain footprint. The plan includes consolidating distribution centers and using new technology. Nike aims to reduce complexity and achieve long-term profitable growth.
https://www.localmemphis.com/article/news/local/nike-expects-to-layoff-more-than-700-employees-in-tennessee-and-mississippi/522-c7e1188d-7fb6-4616-8e57-f60a678eb74a
Memphis, Tennessee
Nike Lays Off 775 Staff in Automation Push
Nike announced 775 job cuts. These layoffs affect its US distribution operations. The company aims to accelerate automated distribution. This move also reduces manufacturing process complexity. It aligns with CEO Elliott Hill's strategic plan.https://www.sneakerfreaker.com/news/nike-755-job-cuts-elliott-hill-explained
Good luck selling shoes for 180 bucks ever again
Under 63 today. Everytime the stock gets a little love and hits around the 72 mark, it falls back down to below earth. Market is at an all time high while nike is reaching 5 year lows. Unbelievably horrible performing stock. When will this change? The days when it hit 170 seems like a lifetime ago.
got hammered on Friday together...
AMZN and NKE is main culprit of Dow going down 900 points
Wall Street views AMZN and NKE will be most affected by new round of trade that will be started by China and Trump...
Is next time for NKE $50.00s or lower if stock markets gets into REAL bear market?....
some might say that he has not been back enough time to make any changes and show results.
Whereas some might say he is not working out.
I would like to know what most of you think of his performance and about Nike's future?
Comment is greatly appreciated to build consensus of EH administration in this site.
My take is that his administration is failure.